Ring doorbell could help your small business save money and time

Question for sole traders and small business owners: How much have missed deliveries cost your business in the past couple of years?

According to IMRG, the collective cost of missed deliveries is £1.6bn a year (IMRG UK Consumer Home Delivery Review, 2016).

The cost is not just tied into the price of the item and the carriage cost. How often have you missed a delivery which was essential to a job you had planned for the next day? Or more annoying, how often have couriers have insisted that something was delivered and you had no way to prove that no delivery was attempted?

The impact of missed deliveries is not only constrained to your own business, however. Research suggests that there is also an environmental impact, due to the simple fact that the item has to be returned to a warehouse, redelivered (and possibly missed again), and finally picked up by the consumer themselves, using more petrol, and more of your own precious time! (Edwards et al, 2009)

With a Ring doorbell, you can watch over your home or workplace in 1080HD video, and with the 2-way talk let couriers know where they can leave a package, whether with a neighbour or in a safe place. You are instantly alerted when there is movement within the camera’s range.

For hassle-free, quick installation of Ring, get in touch with Cerebrum Systems Ltd on 01473 599 089.


Edwards, J., Mckinnon, A., Cherrett, T., McLeod, F., Song, L., (2009) The Impact of Failed Home Deliveries on Carbon Emissions: Are Collection / Delivery Points Environmentally-Friendly Alternatives?

IMRG UK Consumer Home Delivery Review, (2016) [Last Accessed 17/04/2019]